Note: It should be obvious, but all of the following applies to any kind of work, not just University Logos!
When getting your University Logo Design your designer will give you file formats you may not know about. Here are all the relevant file formats and their usage in designing:
.AI and/or .CDR and/or .FH: Adobe Illustrator, CorelDRAW, Macromedia Freehand
These are vector files used by designers and commercial printers in order to generate files of different formats and sizes. These create layered images that can be taken separately and interchanged. While the file is sent flattened, the colors can be changed. Fonts are converted to outlines [made into images] so that a separate font file is not needed when being used by different printers/designers. Native files are sent without conversion to images and can be used as an editable file to create more options for the logo.
.EPS: Encapsulated Postscript
.EPS files are mainly used by designers and commercial printers. The file is mostly used to transfer an image, generally a vector file into another application. It is scalable and can be used in any vector software.
.PDF: Portable Document Format
.PDF is a universal file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the application and platform used to create it. Adobe .PDF files are compact and complete, and can be shared, viewed, and printed by anyone with free Adobe Reader software. .PDF files can be used for commercial printing as well as desktop printing.
.PSD: Photoshop Document
.PSD is a file format that contains graphics/photos created by an image editing software, Adobe Photoshop. Photoshop files are most commonly used by commercial publishers and image editors. A .PSD file contains a layered format which enables an image to be built with individual graphic elements that can be moved over and over to obtain a desired result. .TIF,.JPG and .GIF can be generated from a .PSD file.
.JPG: Joint Photographic Experts Group
.JPG files can vary in compression range. It can be saved on various resolutions scale based on the quality desired. For example, an image can be saved in high quality for desktop printing, in medium quality for Web use and in low quality for emailing. Quality of an image is affected when it is highly compressed. .JPG files do not have transparent background. It can be used in MS Word to create personalized letterheads.
.GIF: Graphic Interchange Format
.GIFs are files with low resolution and is most widely used for web applications and emailing purposes. Almost all Web browsers that support graphics can display .GIF files. .GIF files incorporate a compression scheme to keep file sizes at a minimum, and they are limited to 8-bit [256 or fewer colors] color palettes.
.TIF: Tagged Image File Format
.TIF is a file format for mainly storing images, including photographs and line art. It is very commonly used in commercial printing or professional environments.
.TIF is the most universal and most widely supported format across all platforms, Mac, Windows, UNIX. It is the standard universal format for high quality images. .TIF is considered to be the most reliable format both for photos and documents though they are pretty large in size.
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