Pay Per Click (PPC) advertising is a type of online advertising in which advertisers pay for the visitors that arrive on a web site, on a Cost Per Click (CPC) basis. Advertisers only pay for visitors that click on their banner posted on a web site. PPC advertising is more focused than traditional forms of advertising. It affords visitors to a website the opportunity to know more about a product or service they are interested in, at the click of a button.
Advertisers only pay when a web searcher actually clicks on a link and visits their web site. PPC advertising is different from other forms of online advertising, where advertisers pay in proportion to the number of times of times their ad is displayed.
With PPC adverting, an ad can be displayed many times, but the advertiser pays only when web searcher actually clicks on the ad. With the correct strategy in place, PPC advertising is a cost effective solution to produce highly targeted traffic.
Who hosts Pay Per Click ads?
The biggest PPC search engines are Google and Yahoo. The Google AdWords and Yahoo! Search Marketing programs together reach out to over 80% of users of the internet. These PPC Search Engines allow advertisers to sign up and bid on specific keywords. These keywords are relevant to the products or services available on their websites. Advertisers also bid for priority location in the search results of the relevant keywords. The order in which listings for a particular keyword are displayed is determined by the bid amount.
Depending on the specific PPC search engine and also on the demand for a specific keyword, the CPC for that specific keyword can be as little as $0.01 or as much as a few dollars. When a web searcher types in that keyword, that advertiser's listing will be ranked according to the amount bid, compared with all other bids on that keyword. But regardless of how many times the listing appears, that advertiser only pays when a searcher actually clicks on their listing and visits the website.
Other PPC search engines include Search123, Searchfeed.com, Enhance Interactive, Superpages.com, goClick.com, and ePilot. The minimum bid required on these web pages ranges from $0.01 to $0.20. The initial deposit ranges from $5 to $50. All of these search engines throw in other freebies to sweeten the deal, which could include unlimited free changes to listings, waiving off account opening fees, or $20 free with $50 deposit.
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