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Making sure your business web site is search engine friendly is only one aspect of Web site promotion. Here are some other web site promotion tips:
16. Find easy and secure ways for your clients to pay you. A shopping cart and a secure way to accept checks and/or credit cards work very well.
17. Check your business web site's links regularly to make sure they all work. Use a free link checker such as Xenu's Link Sleuth.
18. Provide monthly chats or bulletin boards (forums) to build relationships and community.
19. Conduct periodic contests and announce the winners on your site.
20. Offer a free e-book or e-report on your site. Its size doesn’t matter if you’re providing it for free and it’s specifically for your ideal client. Provide permission for the e-book to be forwarded to others for their personal use.
21. Write articles, post them to your business Web site, and submit them to article banks.
22. Design some quizzes or surveys. Statistics show that visitors love quizzes and assessment tools.
23. Participate in online forums as an expert. You get to "quietly" promote your business in your three or four line signature.
24. Place your business web site address on all your printed literature -- business cards, brochures, newsletters, letterhead, e-mail signature, ads - everything!!
25. Promote your web address in your signature for e-mails (change it regularly to highlight something new you're promoting).
26. Teach classes or speak to groups about subjects relating to your products.
27. Network locally to bring people to your site.
28. “Permission Market” by gathering, in writing, the e-mail addresses of students, or an audience as part of your evaluation forms. Create index cards so that you can invite your friends, networking partners or associates to join your list. Keep any papers involved in this process for at least a year or two.
29. When your business web site is launched, updated, or you write a free e-book, send a Press Release to the media, your clients, and friends and associates, too.
30. Want to know more about Internet Marketing? Visit this Internet Marketing Index at Internet.com's Interactive Marketing Channel.
31. If this list of web site promotion ideas seems overwhelming, visit your favorite search engine to conduct a search for Search Engine Optimizers and Consultants or ask others who they use and would recommend.
Maria Marsala, business and life coach-consultant, works with daydream believers individually and in groups to custom-design systems and solutions that create professional and personal success. Visit http://coachmaria.com.
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